Meet Re.

We’re a team of runners, product geeks, and designers who live and breathe the journey of progress. Drawing on years of experience in product design and development, we collaborated with top-tier designers and manufacturers to build sunglasses that don't just meet expectations—they exceed them.

Through countless prototypes, real-world testing, and feedback from running communities, we perfected our products to meet the demands of every run. Whether it’s a casual jog or a marathon, our sunglasses are built to adapt to different conditions, terrains, and challenges—just like you.

JUST RUNNERS WHO WANTED QUALITY RUNNING GEAR

We’re here to redefine the running experience—physically and mentally. Our journey started with a frustration many runners share: existing sunglasses just didn’t keep up. They fogged, bounced, or simply weren’t tailored for runners, and aside from one brand with a prohibitive price tag, options felt limited. So, we set out to change that—to build glasses designed specifically for runners at any stage of their journey, from first-timers to goal-chasers.

Our mission is simple: to create high-performance sunglasses that enhance every run, crafted with premium materials and intelligent design to eliminate distractions like fogging or uncomfortable fit. We didn’t take shortcuts—every detail is designed to solve real problems runners face, letting you focus fully on the run itself.

But Re. is more than just gear; it’s a mindset and a community. Our philosophy—Re.set, Re.frame, Re.peat—is rooted in supporting runners who value progress, no matter where they’re starting from. We believe each run is a chance to grow: to reset the mind, reframe challenges, and repeat the process to keep moving forward.

We’re here for everyone who sees running as more than a sport, who embraces the journey over the finish line, and who is ready to show up—no matter how many restarts it takes. Re. exists to help you run better, grow stronger, and stay focused on what truly matters: the run, and everything it brings along the way.

It's all about progress

Our running journey

When our running journey began, we could barely get 5ks out without coughing up a lung. We ran because we felt we needed to. Lose weight, get fit, break the mental fog, do what all those people on the podcasts say to do. It was a chore and we hated it. Over the years we started and gave up many times. We followed this same recipe until one key pivotal point in which enough was enough. The lack of consistency and using running as a punishment for poor lifestyle habits was not the answer. It was time to ‘Re.set’. We needed to start from scratch. We used the couch to 5k program to start slow and build up. Running became easier but it was still a chore. Now came the time to ‘Re.frame’. We started using a run as an excuse to take a break from work or as a reason to catch up with a friend. It became enjoyable. We wanted to run. The formula was almost there, but we still had periods where we felt lazy and were in the danger of falling into the same trap as before. This is when the ‘Re.peat’ became so important. We reminded ourselves of why and how we started. Then we hit the pavement. 

Flash forward to today and running is part of our routine. We love it. We crave it. We still have days off but we keep progressing.

Our Philosophy

  • Re.set

    Step back, refocus, and approach each run with a fresh start, no matter yesterday’s outcome.

  • Re.frame

    Shift your perspective to see challenges as opportunities and redefine what progress means for you.

  • Re.peat

    Commit to showing up consistently, embracing the process and growth that come with every run.

Consistency is key in everything we do. At Re., we follow our Re.set, Re.frame, Re.peat philosophy not just in running, but in how we approach design, development, and customer satisfaction. We apply the same iterative mindset to our product creation—always seeking to improve and learn from every step of the process, and constantly aiming for better results.

Find your frame

  • Re.glide

    Re.glide

    Engineered for speed, Re.flide frames are designed with agility and aerodynamics in...

    Re.glide

  • Re.silience

    Re.silience

    Built for endurance, Re.silience frames are your go-to for durability and protection. ...

    Re.silience

  • Re.flex

    Re.flex

    Designed to fit well on any runner, Re.flex frames offer unparalleled flexibility...

    Re.flex

  • Re.balance

    Re.balance

    Re.balance frames are your perfect all-rounder, combining the best of all worlds....

    Re.balance

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